Webinar recording: Generative AI as a Catalyst for Marketing Success (American Marketing Association, June 2025)
Organiser: American Marketing Association, Phoenix chapter. Recorded June 2025. Speakers: Andrew Wolff, Arthur Milano and Sree Sundaram (The Holistyx Group).
A practitioner-facing session on how marketing leaders use generative AI to transform search, streamline workflows and measure results. Less about research method than the other recordings on this page, but a useful picture of current practice for scholars studying AI adoption in marketing.
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