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The Moral Blind Spots of Large Language Models: Can We Trust AI’s Ethical Judgments?— A Systematic Analysis of Cognitive Biases Based on Four Experiments
As large language models (LLMs) become widely embedded in various decision-making scenarios, people increasingly rely on them to offer...
9 hours ago
From Insight to Inspiration: How GenAI Is Redefining Consumer Research?
Introduction Generative AI is profoundly reshaping consumer research, enhancing creative ideation, supporting qualitative analysis, and...
May 27
The Future of Ad Research with Generative AI: MADE Framework Made Simple
Artificial intelligence (AI), particularly generative AI as applied in content creation, has become a research topic of significant...
Apr 11
DAY 2 WORKSHOP RECORDING: GenAI-Powered Research Methods Workshop
On April 5, we hosted the second day of the workshop. Please also take a look of our github page for slides, readings, learning...
Apr 6
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